With more content and tech-enabled means of brands being distributed and targeted, there are more opportunities than ever to connect with audiences in exciting, dynamic and purchase-able ways. With only 15% of all brand assets tested in our report measuring as truly distinctive, it is not an exaggeration to say that the marketing industry is facing a crisis of identity. Only then can brand awareness, image, consideration, preference, penetration, frequency and all conversion to purchase measures, flow. “The first job of branding is to make sure your brand is recognised as uniquely and unmistakably you. Everywhere.” Bringing a combined 80 years of expertise in understanding, analysing and creating great brands, the report provides brand owners, strategists, and creatives alike with a better understanding of the importance of distinctiveness in marketing today.
LONDON-( BUSINESS WIRE)-The multinational market research and consulting firm Ipsos and global branding agency Jones Knowles Ritchie (JKR) have launched a new report titled, “Be Distinctive.
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